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1. OVERVIEW


Fashion is one of the most basic human daily needs. Apart from being a necessity, clothing can also reflect the way of life of certain groups of people as well as being an expression of one's personality as an identity.

Trends for online shopping have increased during the Covid-19 pandemic. The Ipsos Global Trends survey even shows that consumers find it easier to shop online than to come to traditional stores. Of the 25 countries surveyed, Indonesia shows the highest percentage of preferences for the convenience of online shopping (73%).

Source: mediaindonesia.com | journal.iainponorogo.ac.id

Role

This project is the final result of the collaboration of a team of 3 people regarding UI/UX Designer. I’m a UI Designer

Durasi

We worked on this project for 4 Days

Tools

2. DESIGN PROCESS

The following is the process of making a case-study

1. Empathize


Quantitative Research

Quantitative research is the process of collecting and analyzing numerical data

RESULT

01 Unclear Product Photos

Source: www.sirclo.com

02 Size Mismatch

Source: www.liputan6.com

03 Following Other People's Clothing

Source: kumparan.com

04 Items Far From Expectations

Source: www.dream.co.id

2. Define


Pain Point

In this define stage, we collect and conclude the information obtained regarding user opinions & experiences from the empathize process. At this stage, we conclude in a paint-point that contains the core problems faced by the user