mockUp-mitrakuy.png

1. OVERVIEW


According to the Minister of Industry Agus Gumiwang Kartasasmita explained that in line with the 2023 RKP, the President has also issued Presidential Decree No. 2 of 2022 concerning National Entrepreneurship Development to encourage the growth of entrepreneurs so that by 2024 the ideal number of 3.95% of the total population of Indonesia is reached.

Director General of IKMA Ministry of Industry Reni Yanita revealed, to further increase the entrepreneurship ratio to 3.95% in 2024, around 1.5 million new entrepreneurs are needed.

Source: wartaekonomi.co.id

Role

This project is the final result of the collaboration of a team of 3 people regarding UI/UX Designer. I’m a UI Designer

Durasi

We worked on this project for 1 months

Tools

2. DESIGN PROCESS

In the process design stage, we use the design thinking method

1. Empathize


Quantitative Research

Quantitative research is the process of collecting and analyzing numerical data

RESULT

01 The Most Popular Business Model Franchise

Source: sistem-komputer-s1.stekom.ac.id

02 The difficulty of managing the franchise establishment process

Source: smartlegal.id

03 Lack of knowledge about entrepreneurship

Source: ajaib.co.id

04 People prefer to watch than read

Source: jurnalkampus.ulm.ac.id

User Persona

The main target users of the Mitrakuy website are people aged 17 and over

userPersona.png

User Journey